TH D&AD X GIFF GAFF- MOBILE FOR MONEY EXCHANGE
Role: Lead Designer
Tools: Illustrator, Photoshop
Client/Context: D&AD x Giff Gaff, mobile exchange for money scheme.
Brief / Objective
Create a storyboard to become an animation for Giff Gaff mobile exchange scheme, aimed at preventing global warming and general landfill waste.
Process
Research the Giff Gaff brand, and the project at hand.
look into previous brand identity and outputs.
Animation style, see what will work best, wether practical or software based.
animation logistics, visual identity.
colour theory.
Final Deliverables
A unique visual experience through illustration and storytelling.
Front & back packaging
Brand usage guidelines
Outcome
Artistic illustrative piece of storytelling, through a storyboard, which will turn into an animation.
CONCEPT CREATION
Outcome
Initial storyboarding via coloured pencil, thought out animation viability and relevancy for the brand and the project. The overarching theme being help prevent global warming, get some money in your pocket, showcased through a unique storyboard, to visual animation.
