CUPPA, THE CBD TEA BRAND
Role: Lead Designer
Tools: Illustrator, InDesign, Photoshop, CAD
Client/Context: University Final major project
Brief / Objective
Create a brand and packaging system for a CBD tea company aimed at health-conscious consumers.
Process
Research consumer tea packaging trends.
Mood boards and colour theory exploration.
Iterated logo concepts.
Research the health benefits of CBD.
Packaging refinement.
Final Deliverables
Logo, colour palette, type system.
Front & back packaging.
Brand usage guidelines.
Reliable information about CBD shown aesthetically.
Outcome
Clean, premium brand identity designed for retail visibility.
MAIN INSPIRATION
Outcome
Due to undertaking many other packaging and branding projects during my time at University. I am able to take inspiration in those projects to maximise the success rate, taking things that worked and what didn't, to conclude in a successful outcome.
CLEVER CONDIMENTS
Utilising CAD modeling and Adobe 3D modeling software. Allowing a view of the the real world looking porduct.
NOTHING PACKAGING
Creating variations was essential for the Cuppa project, as the amout of tea flavours is huge. Similarly, taking the concept forward when creating a zero waste packaging system here.
PRESENTATION OF PRODUCT
Using the black background with the subtle colours really empasises Cuppa's brand identiy, the same aesthetic I used when creating the Harley Davidson razor.
CONCEPT CREATION
Initial drawings for the brand identity, aiming to create a unique and simple logo.
