THE CREATIVE BLOCK APP

THE CREATIVE BLOCK APP

Role: Lead Designer

Tools: Illustrator, InDesign, Photoshop,

Client/Context: University Final major project

Brief / Objective
Create a social media app that connects creative people from all over the world, help each other progress through creative blocks, and gain new insights in how to regain that creative spark.

Process

Research peoples own experiences with blocks in creative process' and colour theory exploration.

looking into new ideas and locations that can help me personally with inspiration.

Iterated logo concepts

Branding, app logistics.

Final Deliverables

Logo, colour palette, type system

Front & back packaging

Brand usage guidelines

Outcome
Clean, premium brand identity designed for visibility, accessibility and usability.

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MAIN INSPIRATION

Outcome

This project was formulated due to my own experience with a creative block whilst figuring out what I wanted to do for my final project, so I created a few projects that were a word search that aimed at reaching the other parts of your brain that allow you to see something that may not be there, or that someone else can't see. this lead to the Creative block app.

SLIME

Find the words through the drips and drops, created to really delve into the parts of your brain you don't use a lot.

ICEBURG

Sharp edges and patterns that allow you to sharpen your eyes and imaganation.

WAVEY

The waves and warps are a true visualition of creativity and this allows your to warp your mind and find new avenues.

CREATION

These prints were all initally drawn on paper and later edited on illustaror and photoshop for a real visual experience.

MAIN INSPIRATION

Outcome

For this project, I used my previous experience designing posters, culminating in an overall design in which was created using aspects of previous work that were deemed successful.

ORIGINAL CONCEPT

This was the inital idea I had for the poster, obviously developed to fit guildlines, and also with general concpet development.

COLOUR THEORY

A main inspiration for the colour pallet was this poster I created, its a visual print, created to fomulate a broken hearts of sorts.

AESTHETIC

Whilest creating for this project, I utilised my previous experience during University briefs, where I created posters for 'Snatch'. Taking ideas that could help create a visial experiecne similar to this.

SIMPLICITY

My favourate poster was this one, aimed at movie buffs, and if you know you know. And I liked the idea of prioritising a simply overall feel for D.I.IKE.

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